Overview
Sharethrough is a native advertising platform that specializes in creating non-disruptive ad experiences that respect user attention while delivering brand performance. Founded on the principle that better ad experiences drive better outcomes, Sharethrough provides native ad solutions across display, video, and mobile with strong emphasis on brand safety and viewability.
Key Features
1. Non-Disruptive Native Ads: Ad formats designed to blend naturally with publisher content without interrupting user experience.
2. Brand Safety Tools: Advanced brand safety features including content verification, fraud prevention, and contextual targeting.
3. Headline Testing: AI-powered headline optimization to identify messaging that drives highest engagement and performance.
4. In-Feed Placements: Native ads placed within content feeds on mobile and desktop for maximum attention and engagement.
5. Creative Studio: Tools and templates for creating native ad creatives optimized for performance.
6. Performance Analytics: Real-time reporting on viewability, engagement, clicks, and conversions with attribution tracking.
Pros
- Strong focus on brand safety and ad quality.
- Non-disruptive approach often leads to higher engagement.
- Emphasis on viewability ensures ads are actually seen.
- Premium positioning appeals to brand-conscious advertisers.
- Advanced headline testing improves creative performance.
Cons
- Custom pricing lacks transparency for planning.
- Smaller publisher network compared to Taboola and Outbrain.
- Higher price point for premium positioning.
- Best suited for brands prioritizing quality over scale.
- Requires quality creative assets to maximize effectiveness.